Lenskart is India’s leading eyewear brand, revolutionizing the eyewear industry with its innovative online and offline retail model. Known for its affordable, stylish, and high-quality eyewear, Lenskart offers a wide range of glasses, sunglasses, and contact lenses. With a strong focus on customer experience, the brand combines cutting-edge technology, virtual try-on features, and home eye check-ups to make eyewear shopping seamless and accessible.
Scope of My Work
-
Social Media Analytics
-
Audience Research
-
Community Engagement Efforts
Achievements
-
Increased social media engagement by 45%
-
Facilitating over 20 online discussions
-
35% increase in overall campaign
Project Outcome
During my time at Lenskart, I executed data-driven content strategies that increased social media engagement by 45% and expanded audience reach by 30% within a year. I designed and curated 100+ digital assets, including graphics, videos, and infographics, which contributed to a 60% boost in content sharing. Additionally, I led community engagement efforts, facilitating 20+ online discussions and increasing active participation by 50%. These initiatives significantly enhanced brand visibility and customer interaction, driving measurable growth in Lenskart’s digital presence.